About the client
This French company specializes in cosmetic products based on apitherapy—often referred to as 'Cleopatra's secret'—crafted with 100% natural ingredients. Embracing home selling as a way to share their family passion, they offer others the opportunity to generate income while promoting well-being.
While a digital brochure was available, it did not fully meet the company’s evolving needs for advanced functionality and precise sales reporting. The manual process for order taking and processing proved to be both time-consuming and inefficient.
Challenges
Time-Consuming: Orders require manual entry, which demands significant employee time and effort, slowing down the sales process, especially with high order volumes.
Risk of Human Error: Manual data entry increases the chance of mistakes in order details, pricing, and delivery, leading to customer dissatisfaction and extra correction costs.
Lack of Scalability: As order volumes grow, manual processing becomes harder to manage without additional staff, increasing operational costs.
Limited Reporting and Analysis: Manual processing restricts accurate sales tracking and real-time reporting, limiting insights needed for performance analysis and process improvements.
Processing Delays: Manual order handling can slow fulfillment, impacting customer satisfaction and potentially leading to lost sales and reputational damage.
Higher Costs: Manual processes increase costs due to time and labor demands. Automation can reduce these costs, allowing employees to focus on higher-value tasks.
WooCommerce Integration: Enables users to browse and purchase products within the catalog, combining catalog presentation with WooCommerce’s e-commerce capabilities to streamline the buying experience.
Customized Links for Representatives: Unique links allow sales and shares to be attributed to individual representatives, enhancing transparency and accountability.
Solution and implementation
Our solution focused on optimizing the entire catalog sales process while offering extensive support to the client. Here’s how we tackled the challenges:
- Digital Solution Implementation: We developed an interactive catalog that enhances navigation, offering quick access to relevant information and a user-friendly experience.
- Enhanced Product Details: The digital catalog now includes comprehensive product information, such as descriptions, ingredients, usage instructions, and pricing, enabling representatives to deliver compelling sales presentations.
- Process Automation: The order-taking process was automated to reduce human error and improve operational efficiency, allowing representatives to input orders swiftly and accurately through a digital interface.
WooCommerce Integration: The client used WooCommerce as their e-commerce platform, but catalogue orders weren’t automatically sent there. We connected the catalog to WooCommerce so orders now flow seamlessly, streamlining the sales process and improving efficiency.
Customized Links for Representatives: Each representative received a unique, personalized link featuring their photo, making it easy for them to direct customers to product pages, catalogs, or offers—simplifying the sales process and reducing customer friction.
Performance Monitoring: Reporting tools were implemented to track sales and team performance, enabling data-driven decisions.
Training and Support: We provided training sessions to familiarize the client with the new platform and ongoing support to address questions and resolve potential issues.
Results
Sales Efficiency: The digitization of the catalog has significantly reduced the time required for order processing and product presentations. Representatives can now quickly access necessary information, enabling them to close sales more efficiently.
Decreased Error Rates: By automating the order-taking process, we have minimized human errors associated with manual data entry. This improvement has led to increased order accuracy and, in turn, greater customer satisfaction.
Easy Access to Information: The digital catalog provides a comprehensive range of detailed product information, including descriptions, ingredients, and pricing. This empowers representatives to deliver more informed and compelling presentations to customers.
Improved Customer Experience: Thanks to the intuitive interface and rapid access to information, customers enjoy a more pleasant shopping experience. Response times to their inquiries have decreased significantly.
Conclusion
Our solution helped the client tackle their challenges by automating tasks, connecting important systems, and improving their catalog. These changes made the sales process faster, reduced mistakes, and improved tracking. As a result, the client can work more efficiently, save money, and provide a better experience for both their sales representatives and customers. With our ongoing support, they are now better equipped to grow their business and meet customer needs.
> Try it yourself
You can transform your first PDF into an interactive catalogue right now.
> See all features
If you want to get more technical before making a decision.